Tony’s Chocolonely is my favorite chocolate, not only is it extremely delicious but also 100% slave free. They are known for their commitment to fair trade and ethical sourcing. My concept for this ad is to showcase the uniqueness of their chocolate: the pieces are all different sizes, which is a reminder of the inequalities pervasive in the chocolate industry. My goal is to invite people and attract them with deliciousness and spark conversations on conscious consumerism and action against inequality.