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48 HOURS

48 Hours is a collaborative multi-platform promotional branding package to highlight an upcoming season of the true crime television series. 

 

The concept is entitled Slow Burn: While combing through piles of research to solve a cold case, time slips between hindsight and foresight as faded memories are confronted by fresh insights- constructing and revealing new, unnerving theories and investigative discoveries.

SOFTWARE After Effects, Photoshop

ROLE Art director manager, designer, animator

TIMELINE Mar–May 2026

Styleframes

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15-second Broadcast Promo

7-second Broadcast Promo

Concept Statement

Slow Burn

Cold cases present the uniquely daunting opportunity to confront the past and threaten everything we know as truth. The same people, stories, and facts are carefully reexamined with new findings and new technologies, reaffirming that nothing in the world of true-crime is a guarantee. The past and present compete and converge inside one frame, compelling viewers to look at an old case with fresh eyes.

 

As we dive into the minutiae of the investigative process, it’s the small steps that make the big breaks. The passage of time, and the work of many hands, have produced countless layers of evidence and research material that are both meticulously and haphazardly compiled into an intricate patchwork of morbid intrigue. Weathered, worn out, and subject to generation-loss, these and all-but-forgotten relics of people’s lives are vital fragments that unite distant moments in time. Through their assembly and recombination with updated information, we gain a better understanding of the next move in exposing the truth. Unnerving theories and unexpected details that link past to present are revealed, and the viewer is offered a glimpse into the mind of what it takes to untangle these mysteries. These disturbing insights and revelations guide the investigation and the viewer forward, deeper into the chilling world of true-crime where questions demand and evade answers.

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